ABOUT
Tuesday, January 13 | 2026
The Newbie Guide to Sweden has almost 1000 pages with information about relevant aspects of Swedish life and society. Our audience is highly educated, financially stable internationals living, working or studying in Sweden, although some are still in the research phase of their adventure. Our audience places high trust in our content and and we can help you reach our audience via a number of advertising possibilities.
Meet the Newbie Guide audience
The newbie guide community is strong and vibrant and our readers are loyal and dedicated with over 120.000 monthly page views.
Our readers are highly educated.
- 31% have a bachelors degree
- 60 % have a masters degree or higher.
Our readers are career people.
- 60% have an annual income of 480 – 660.000.
- Over 60% work in IT, engineering, education, finance and banking and architecture.
Our readers look for a variety of information.
- Readers who are researching their move look for information about:
- studying opportunities
- where to find work,
- Swedish learning online,
- rental apartments.
- Readers who are here their first weeks look for information about:
- accommodation,
- studying opportunities,
- where to find work,
- mobile phone subscriptions,
- insurance,
- broadband contracts,
- interior design items,
- where to buy food,
- transport.
- Readers who have been in Sweden 1-10 years look for information about:
- where to find work,
- insurance,
- electricity contracts,
- further education,
- driver’s license,
- Swedish learning online and irl,
- rental accommodation,
- buying a house or apartment,
- shopping for clothes, food, interior design, tech, etc,
- school and preschool options for kids,
- healthcare for children and adults,
- everything related to pregnancy, birth and early childhood years.
Advertising options
We have a number of advertising options and we are happy to brain storm with you to find the best match for your message and our audience.
Native advertising on our platform
We help you create a blog post around your service or product and with a topic and tone of voice that will be of interest for and resonate with our readers.
Social media
We have a number of social channels to choose from such as Facebook (English), Facebook (Arabic), Instagram and podcast. We help you create a campaign that is enticing and interesting to the audience and that flows smoothly within our social flow. You can choose between campaigns around image, video, live interview, Q&A or podcast episode.
Newsletter
Our biweekly newsletter has a high interaction rate as each newsletter is dedicated to one single topic to make sure that your information doesn’t disappear amongst other news items.
Get in touch
Want to partner with us? Please send us a message for business inquiries.
